A Marketer’s Guide to Motion Graphics
September 20, 2023
This post offers a comprehensive guide on harnessing the power of 2D animation in marketing. Readers will gain insights into what 2D animation is, its advantages in marketing, and examples of successful 2D animation marketing campaigns. We also detail the 2D animation creation process and provide guidance on selecting a 2D animation studio. Discover how 2D animation can help enhance your marketing strategy and engagement levels.
2D animation stands as a compelling storytelling device in digital marketing. Its ability to simplify and visualise complex information makes it an ideal tool for crafting explainer videos, product demonstrations, and impactful brand narratives. Through 2D animation, you can make your content more understandable, engaging, and memorable for your audience.
Types of 2D Animation
2D animation has evolved significantly over time, embracing both traditional and modern techniques. Traditional cel animation involves hand-drawing each frame on transparent sheets called cels. Modern methods, on the other hand, utilise computer technology, creating animation through vector-based illustrations. Both techniques offer unique aesthetics and can be used to enhance different storytelling elements.
Tikipunk COVID Hero 2D Cell Animation
Golden Road Seltzer 2D Vector & Cel Animation Mix
Successful Marketing Campaigns with 2D Animation
Discover how these brands have harnessed the vibrant and attention-grabbing power of 2D animation to craft compelling narratives that truly resonated with their audiences:
The Making of 2D Animation: Process and Techniques
Creating a 2D animation involves a thorough and collaborative process:
Consultation: This initiates a deep understanding of the project’s objectives, artistic vision, and target audience.
Storyboarding: Artists create a set of storyboards to encapsulate the visual narrative, flow, and pacing of the animation.
Style Frame Development: Art directors craft a visual style frame that establishes the aesthetic blueprint for the animation.
Design & Animation: Designers and animators bring the 2D animated video to life with cutting-edge software and industry-standard techniques.
Voiceover & Sound Design: The perfect voiceover talent is carefully selected, and a custom sound design is created to complement the animated video.
Review & Revision: Open lines of communication are maintained throughout the process to ensure the final product meets the project objectives. Opportunities for review and revisions are provided to guarantee a result that exceeds satisfaction.
Delivery: The completed video is delivered in the desired formats, accommodating various delivery specifications.
In Summary
As the digital landscape continues to evolve, 2D animation is set to play an increasingly important role in marketing. Its capacity to combine creativity, clarity, and cost-effectiveness makes it a go-to tool for marketers. By understanding and harnessing the power of 2D animation, you can take your marketing strategy to new heights.
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Ready to Captivate Your Audience with 2D Animation?
Starting a 2D animation project can seem daunting, but our team is here to make the process smooth and enjoyable. We offer initial concept discussions, timeline estimates, and budget advice all free of charge. Fill out the form below or send us an email with your questions, and one of our Producers will get in touch to help you get started.
