A Marketer’s Guide to Animated Explainer Videos
What are Animated Explainer Videos?
The Versatility of Animation Styles
The beauty of animated explainer videos lies in their versatility. They can be tailored to suit your brand guidelines, marketing objectives, and even the complexity of the topic at hand. From simple 2D animations to photorealistic 3D styles, the animation spectrum is vast and adaptable.
Each style brings a different aesthetic and mood to your video, helping to enhance your message and connect with your target audience. Perhaps you need a 3D animation style that’s abstract for an artistic campaign, or one that’s photorealistic for a product launch. Maybe you’re looking for a lively 2D animation to make your social media posts pop.
Animation styles also come in handy when dealing with topics that are hard to visualise or understand. For example, they can be used to help communities comprehend infrastructure projects by visually breaking down complex developments.
Benefits of Using Animated Explainer Videos in Marketing
Creating an Animated Explainer Video
Creating an animated explainer video is a collaborative, creative process involving several steps:
Concept Development: We initiate a collaborative discussion to gain a deep understanding of your project’s objectives, artistic vision, and target audience.
Scriptwriting: Our highly skilled team of writers craft a compelling script that sets the foundation for your animated video.
Storyboarding: Our storyboard artists create a set of storyboards that encapsulate the visual narrative and pacing of your explainer video.
Design & Animation: Our talented team of designers and animators bring your video to life with cutting-edge software and industry-standard techniques.
Voiceover & Sound Design: We carefully cast the perfect voiceover talent, presenting you with options for selection. We work with our audio partners to create a custom sound design and audio mix to complement your video.
Review & Revision: We maintain open lines of communication throughout the process, working closely with you to ensure we have met your project objectives. We also provide opportunities for review and offer revisions as needed to guarantee a final product that exceeds your satisfaction.
Delivery: We deliver the completed video in the desired formats, accommodating various delivery specifications.