A Marketer’s Guide to Animated Explainer Videos
September 20, 2023
This post demystifies the use of motion graphics in marketing. Readers will gain an understanding of motion graphics, their applications in marketing, and the benefits they offer. The article showcases successful marketing campaigns that have used motion graphics and outlines the creation process. It also offers guidance on choosing a motion graphics partner. Discover how to elevate your marketing with striking and impactful motion graphics.
In the ever-evolving world of marketing, innovative techniques continue to emerge, and one such tool is motion graphics. These dynamic, captivating visuals can elevate your marketing efforts, enhancing storytelling, simplifying complex narratives, and improving the overall aesthetics of your video content.
Understanding Motion Graphics
At their core, motion graphics are animated graphic design. They breathe life into visual elements through movement and are often enhanced with text, voiceovers, and music. While they can be straightforward, motion graphics can also be intricate and layered, utilising various techniques to tell a story or communicate a message.
Applications of Motion Graphics in Marketing
In marketing, motion graphics have a broad range of applications, from title cards and lower thirds to titles and end frames. These elements significantly increase the quality and aesthetics of a video, giving it a polished, professional look.
Beyond aesthetics, motion graphics can help convey critical messages and call-to-actions. They allow you to highlight important information, guide your viewer’s attention, and strengthen your overall messaging. Whether you’re showcasing statistics in an engaging way, animating your brand’s logo, or highlighting product features, motion graphics can make a profound impact.
Advantages of Using Motion Graphics in Marketing
Motion graphics offer a dynamic form of visual storytelling that can grab your audience’s attention, keep them engaged, and simplify complex topics. By combining engaging visuals with movement and sound, motion graphics enhance message retention, promote viewer engagement, and boost conversion rates.
The Motion Graphics Process
The process of creating motion graphics is a fusion of creativity, technical expertise, and a deep understanding of your brand:
Consultation: We initiate a collaborative discussion to gain a deep understanding of your project’s objectives, brand identity, and target audience.
Concept Development: Our team of Creative Directors create a captivating motion graphics concept that aligns with your brand’s goals and message.
Design & Animation: Our talented team of designers and animators bring your motion graphics package to life with cutting-edge software and industry-standard techniques.
Review & Revision: We maintain open lines of communication throughout the process, working closely with you to ensure we have met your project objectives. We also provide opportunities for review and offer revisions as needed to guarantee a final package that exceeds your satisfaction.
Delivery: We deliver the motion graphics package in the desired formats, and toolkits for seamless integration into your marketing content.
Choosing a Motion Graphics Partner
Selecting the right studio to create your motion graphics is critical. Look for a partner that demonstrates strong technical skills, creativity, and a track record of success. Transparent and regular communication is key, as is their understanding of your brand and objectives.
Ready to Elevate Your Marketing with Motion Graphics?
Motion graphics can significantly boost your marketing efforts, capture your audience’s attention, simplify complex messages, and help your brand stand out in a crowded marketplace. If you’re ready to elevate your marketing strategy with motion graphics, get in touch with us to discuss your vision and let’s create something extraordinary together!
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"They were effortless and easy to communicate with. The video garnered over 300,000 views across all of the client's channels, exceeding their expectations. Fox & Co developed a clear timeline and stuck to it. They communicated clearly and professionally, addressed all issues and concerns quickly, and delivered on time and within budget.”
Daryne Begbie, Event & Sponsorship DirectorNZ Institute of Architects 
“Fox&Co. are absolute heroes in our world, taking our rough concepts for an animation idea and turning into absolute visual gold!”
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Jessica Manins, Co-CEO and Co-FounderBeyond Studio
“A fantastic company to work with. On a number of occasions now the team at Fox&Co have turned our ideas into beautiful, memorable videos that we're proud to share with our online audiences.”
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“The video produced by Fox & Co was well-received by both the board and end clients. The team was very professional, fun to work with, and creative. Throughout the engagement, they were responsive, flexible, accommodating, and timely with deliveries.”
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“Thanks so much, Fox&Co, for the beautiful work and for making the process so enjoyable and easy. Together we’ve created assets of genuine value to our business that our team will be able to use on an ongoing basis in the promotion of our products.”
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Ready to Captivate Your Audience with 2D Animation?
Starting a 2D animation project can seem daunting, but our team is here to make the process smooth and enjoyable. We offer initial concept discussions, timeline estimates, and budget advice all free of charge. Fill out the form below or send us an email with your questions, and one of our Producers will get in touch to help you get started.
