Fortescue
November 2, 2023
Eyelevel Global Brand Theatre Explainer
EYELEVEL
2D Animation, Explainer
- Concept Development
- Script Writing
- Storyboarding
- Character Design
- Casting
- Animation
- Mastering
- Post-Production
Creative Challenge
Eyelevel approached Fox&Co with a brief for a 90-second animated video that would communicate the company’s services, personality and spirit.
As a global company, Eyelevel crafts and realises engaging customer experiences for global brands and wanted the video to articulate this. In an effort to help customers understand their business, and empower their employees to consistently share the brand story, along with introducing a new concept of a Global Brand Theatre our objective was to ensure that the messaging was accessible and understandable across global audiences.
Our Solution
From conception to delivery, Fox&Co handled all aspects of production including storyboarding, illustration, animation and sound design. Working closely with Eyelevel, we gained an in-depth understanding of their brand.
Through the use of characters and narrative sequences, Fox&Co created an engaging story that communicates Eyelevel’s complex processes. As an extension of the explainer video, Fox&Co used the video assets to create additional brand solutions for the Eyelevel website and social media platforms in the form of looping animations, static images and social media post assets.
Landing Page Animation
Instagram Panorama
Character Development
Isometric Development
"They were effortless and easy to communicate with. The video garnered over 300,000 views across all of the client's channels, exceeding their expectations. Fox & Co developed a clear timeline and stuck to it. They communicated clearly and professionally, addressed all issues and concerns quickly, and delivered on time and within budget.”
Daryne Begbie, Event & Sponsorship DirectorNZ Institute of Architects 
“Fox&Co. are absolute heroes in our world, taking our rough concepts for an animation idea and turning into absolute visual gold!”
Patrick ShepherdCEO, One Percent Collective
“Working with FOX & CO was a delight from the start to the finish. Amazing communication, talented writers, animators and all round good people. Highly recommend them. They were flexible and delivered!”
Jessica Manins, Co-CEO and Co-FounderBeyond Studio
“A fantastic company to work with. On a number of occasions now the team at Fox&Co have turned our ideas into beautiful, memorable videos that we're proud to share with our online audiences.”
Matthew Tonks, Senior Digital AdviserWW100
“The video produced by Fox & Co was well-received by both the board and end clients. The team was very professional, fun to work with, and creative. Throughout the engagement, they were responsive, flexible, accommodating, and timely with deliveries.”
Minh Dong, Creative LeadBlueRock
“Thanks so much, Fox&Co, for the beautiful work and for making the process so enjoyable and easy. Together we’ve created assets of genuine value to our business that our team will be able to use on an ongoing basis in the promotion of our products.”
Gina Goad, Design CoachSnapper Services Limited
“Fox&Co have delivered and exceeded our expectations for four seasons of our show.
They’re a key part of our family”
Annie GilliesExecutive Producer, MTV’s WILD N OUT
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