Eyelevel Global Brand Theatre Explainer
2D Animation, Explainer
Eyelevel approached Fox&Co with a brief for a 90-second animated video that would communicate the company’s services, personality and spirit.
As a global company, Eyelevel crafts and realises engaging customer experiences for global brands and wanted the video to articulate this. In an effort to help customers understand their business, and empower their employees to consistently share the brand story, along with introducing a new concept of a Global Brand Theatre our objective was to ensure that the messaging was accessible and understandable across global audiences.
From conception to delivery, Fox&Co handled all aspects of production including storyboarding, illustration, animation and sound design. Working closely with Eyelevel, we gained an in-depth understanding of their brand.
Through the use of characters and narrative sequences, Fox&Co created an engaging story that communicates Eyelevel’s complex processes. As an extension of the explainer video, Fox&Co used the video assets to create additional brand solutions for the Eyelevel website and social media platforms in the form of looping animations, static images and social media post assets.