Fortescue Vision Film
3D Animation, EXPLAINER
Fortescue approached Fox&Co to produce a 3D animated video for the business that would communicate their sophisticated vision backed up by their approach to innovation and technology.
As a global mining company at the forefront of Green Hydrogen and Energy production, coupled with one of the world’s largest autonomous haul fleets, remote processing facilities and logistics – Fortescue’s ability and agility to adapt and adopt sustainable solutions as they transition to zero by 2030 sets them apart from their competitors.
Working closely with the Fortescue marketing, communications and engineering teams, Fox&Co handled all aspects of production – from concept and copywriting to storyboards, styleframes, 3D animation, audio production and delivery.
Gaining an in-depth understanding of the operations at Fortescue as well as the the brand, Fox&Co work to produce a 3D animation that effectively communicated the Road to Zero by 2030 to stakeholders, in a clear and concise manner – simulating operations, logistics and mining operations right across the value chain.
The collaboration with Fortescue resulted in a compelling 3D animated video that distilled their green vision and technological prowess into a potent message for their stakeholders. Fox&Co’s meticulous production brought Fortescue’s sustainable roadmap to life, marking a significant step in communicating their ambitious goal of zero emissions by 2030.