Fortescue Vision Film
Fortescue
3D Animation, EXPLAINER
- Concept Development
- Script Writing
- Storyboarding
- Character Design
- Casting
- Animation
- Mastering
- Post-Production
Creative Challenge
Fortescue approached Fox&Co to produce a 3D animated video for the business that would communicate their sophisticated vision backed up by their approach to innovation and technology.
As a global mining company at the forefront of Green Hydrogen and Energy production, coupled with one of the world’s largest autonomous haul fleets, remote processing facilities and logistics – Fortescue’s ability and agility to adapt and adopt sustainable solutions as they transition to zero by 2030 sets them apart from their competitors.
Our Solution
Working closely with the Fortescue marketing, communications and engineering teams, Fox&Co handled all aspects of production – from concept and copywriting to storyboards, styleframes, 3D animation, audio production and delivery.
Gaining an in-depth understanding of the operations at Fortescue as well as the the brand, Fox&Co work to produce a 3D animation that effectively communicated the Road to Zero by 2030 to stakeholders, in a clear and concise manner – simulating operations, logistics and mining operations right across the value chain.
Conclusion
The collaboration with Fortescue resulted in a compelling 3D animated video that distilled their green vision and technological prowess into a potent message for their stakeholders. Fox&Co’s meticulous production brought Fortescue’s sustainable roadmap to life, marking a significant step in communicating their ambitious goal of zero emissions by 2030.
Concept Sketch
Storyboard
Stye Frames
UI/Interface
"They were effortless and easy to communicate with. The video garnered over 300,000 views across all of the client's channels, exceeding their expectations. Fox & Co developed a clear timeline and stuck to it. They communicated clearly and professionally, addressed all issues and concerns quickly, and delivered on time and within budget.”
Daryne Begbie, Event & Sponsorship DirectorNZ Institute of Architects 
“Fox&Co. are absolute heroes in our world, taking our rough concepts for an animation idea and turning into absolute visual gold!”
Patrick ShepherdCEO, One Percent Collective
“Working with FOX & CO was a delight from the start to the finish. Amazing communication, talented writers, animators and all round good people. Highly recommend them. They were flexible and delivered!”
Jessica Manins, Co-CEO and Co-FounderBeyond Studio
“A fantastic company to work with. On a number of occasions now the team at Fox&Co have turned our ideas into beautiful, memorable videos that we're proud to share with our online audiences.”
Matthew Tonks, Senior Digital AdviserWW100
“The video produced by Fox & Co was well-received by both the board and end clients. The team was very professional, fun to work with, and creative. Throughout the engagement, they were responsive, flexible, accommodating, and timely with deliveries.”
Minh Dong, Creative LeadBlueRock
“Thanks so much, Fox&Co, for the beautiful work and for making the process so enjoyable and easy. Together we’ve created assets of genuine value to our business that our team will be able to use on an ongoing basis in the promotion of our products.”
Gina Goad, Design CoachSnapper Services Limited
“Fox&Co have delivered and exceeded our expectations for four seasons of our show.
They’re a key part of our family”
Annie GilliesExecutive Producer, MTV’s WILD N OUT
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