Fox & Co Motion Design Studio

NZTA Right Car

WAKA KOTAHI NZ
2D Animation, 3D animation, explainer, branded content

  • Concept Development
  • Script Writing
  • Storyboarding
  • Character Design
  • Casting
  • Animation
  • Mastering
  • Post-Production

Creative Challenge

For Waka Kotahi, the goal was clear: produce a series of 9 videos educating New Zealanders about critical car safety features. Amid the rapid evolution of automotive technology, many prospective car buyers remained unaware or under-informed about the latest safety advancements. The challenge wasn’t just to educate but to shift perceptions—making safety a top priority for every car buyer.

Our Solution

Diving deep into the brief, Fox&Co undertook the project with a holistic approach. First, we scoured our own portfolio for inspiration, picking elements from projects that resonated with the client’s vision. Armed with a curated lookbook, we set out to create engaging visuals that would inform, educate and entertain audiences across the safety features video series.

Each 30-60 second video aimed to demystify complex car safety systems, making them accessible to the everyday car buyer. From Automatic Emergency Brakes (AEB) to Tyre Pressure Monitoring Systems, our videos combined intuitive scripting with clear, engaging visuals.

Recognizing the importance of sound in enhancing understanding, we collaborated with the client to finalise voice talent. Our state-of-the-art recording facilities were utilised to capture crystal clear audio, ensuring the messages were conveyed effectively.

In the production of this series of 9 videos for the rightcar.govt.nz website, we streamlined our processes, ensuring timely delivery without compromising on quality.

Conclusion

The series for Waka Kotahi and Rightcar.govt.nz was more than just a collection of explainer videos. It was a campaign to promote safer roads by teaching drivers the benefits of effectively using car safety features. Through creativity, technical expertise, and collaborative spirit, Fox&Co turned a challenge into an educational journey, positioning car safety front and centre in the minds of New Zealanders.

loook developement pink car
look developement green car curved road
look development car green
look development character design style variation
look development character design
look development car driver closeup
look development dashboard of car
look development dashboard car 2
look development car perspective from backseat
character design coloured
character design line drawing
character design line drawing cyclist and sheep
character design character artboard
character design character artboard coloured
3d model green car nzta view 1
3d model green car nzta view 2
3d model green car nzta back view
3d model green car nzta view 4
ui interface street
ui interface car distraction
ui interface car side mirror indicator
ui interface car dashboard
ui interface car backseat perspective
ui interface street with popup
"They were effortless and easy to communicate with. The video garnered over 300,000 views across all of the client's channels, exceeding their expectations. Fox & Co developed a clear timeline and stuck to it. They communicated clearly and professionally, addressed all issues and concerns quickly, and delivered on time and within budget.”
Daryne Begbie, Event & Sponsorship DirectorNZ Institute of Architects
Daryne Begbie, Event & Sponsorship Director
“Fox&Co. are absolute heroes in our world, taking our rough concepts for an animation idea and turning into absolute visual gold!”
Patrick ShepherdCEO, One Percent Collective
Patrick Shepherd
“Working with FOX & CO was a delight from the start to the finish. Amazing communication, talented writers, animators and all round good people. Highly recommend them. They were flexible and delivered!”
Jessica Manins, Co-CEO and Co-FounderBeyond Studio
Jessica Manins, Co-CEO and Co-Founder
“A fantastic company to work with. On a number of occasions now the team at Fox&Co have turned our ideas into beautiful, memorable videos that we're proud to share with our online audiences.”
Matthew Tonks, Senior Digital AdviserWW100
Matthew Tonks, Senior Digital Adviser
“The video produced by Fox & Co was well-received by both the board and end clients. The team was very professional, fun to work with, and creative. Throughout the engagement, they were responsive, flexible, accommodating, and timely with deliveries.”
Minh Dong, Creative LeadBlueRock
Minh Dong, Creative Lead
“Thanks so much, Fox&Co, for the beautiful work and for making the process so enjoyable and easy. Together we’ve created assets of genuine value to our business that our team will be able to use on an ongoing basis in the promotion of our products.”
Gina Goad, Design CoachSnapper Services Limited
Gina Goad, Design Coach
“Fox&Co have delivered and exceeded our expectations for four seasons of our show. They’re a key part of our family”
Annie GilliesExecutive Producer, MTV’s WILD N OUT
Annie Gillies

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