Fortescue
November 2, 2023
Tikipunk Episode 3 “You Can’t Hurt Me”
Motion for Mobile
3D ANIMATION, Social media
campaign, brandED CONTENT
3D ANIMATION, Social media
campaign, brandED CONTENT
- Concept Development
- Script Writing
- Storyboarding
- Character Design
- Casting
- Animation
- Mastering
- Post-Production
Creative Challenge
The Ministry of Youth Development launched a campaign addressing various important social issues among Māori and Pasifika youths, and approached Fox&Co to produce a 3-part animated series. The topics covered messages encouraging youths to get vaccinated against Covid-19, drew attention to mental health awareness and wellbeing and in the final instalment, to join together to stand up against bullying.
Our Solution
Fox&Co looked to Studio Ghibli as a source of stylistic inspiration. As huge fans of the studio’s work and their ability to allow the viewer to become fully immersed in the fantastical, visually-stunning worlds, while also carrying a beautiful and poignant narrative. This action-packed 2D animated series was created in Adobe Animate, After Effects and cel animation in Toon Boom Harmony. Using cel animation, a technique using frame-by-frame hand drawn still images presented in quick succession to create a moving piece, we had full control of the animation adding in dynamic fast-paced, punchy sequences to bring the story to life.
To elevate the immersive viewing experience, we used Unreal Engine, to create the intricate backgrounds. From Selena’s bedroom, to the dark and creepy underworld where the Misinformation Monster resides. By using Unreal Engine we were able to create and insert complex environments, enhancing atmosphere and depth. Fox&Co created a series that conveyed key messages from the Ministry in a style and format that appealed to the younger audiences, creating an impact whilst encouraging meaningful change.
Process
Environment
Character Design
Title Design
Asset Design
Animation Breakdown
"They were effortless and easy to communicate with. The video garnered over 300,000 views across all of the client's channels, exceeding their expectations. Fox & Co developed a clear timeline and stuck to it. They communicated clearly and professionally, addressed all issues and concerns quickly, and delivered on time and within budget.”
Daryne Begbie, Event & Sponsorship DirectorNZ Institute of Architects 
“Fox&Co. are absolute heroes in our world, taking our rough concepts for an animation idea and turning into absolute visual gold!”
Patrick ShepherdCEO, One Percent Collective
“Working with FOX & CO was a delight from the start to the finish. Amazing communication, talented writers, animators and all round good people. Highly recommend them. They were flexible and delivered!”
Jessica Manins, Co-CEO and Co-FounderBeyond Studio
“A fantastic company to work with. On a number of occasions now the team at Fox&Co have turned our ideas into beautiful, memorable videos that we're proud to share with our online audiences.”
Matthew Tonks, Senior Digital AdviserWW100
“The video produced by Fox & Co was well-received by both the board and end clients. The team was very professional, fun to work with, and creative. Throughout the engagement, they were responsive, flexible, accommodating, and timely with deliveries.”
Minh Dong, Creative LeadBlueRock
“Thanks so much, Fox&Co, for the beautiful work and for making the process so enjoyable and easy. Together we’ve created assets of genuine value to our business that our team will be able to use on an ongoing basis in the promotion of our products.”
Gina Goad, Design CoachSnapper Services Limited
“Fox&Co have delivered and exceeded our expectations for four seasons of our show.
They’re a key part of our family”
Annie GilliesExecutive Producer, MTV’s WILD N OUT
Explore Other Projects
Ready to Captivate Your Audience with 2D Animation?
Starting a 2D animation project can seem daunting, but our team is here to make the process smooth and enjoyable. We offer initial concept discussions, timeline estimates, and budget advice all free of charge. Fill out the form below or send us an email with your questions, and one of our Producers will get in touch to help you get started.
