In this article, we delve into the exciting world of 3D animation in marketing. Learn what 3D animation entails, its benefits for marketing campaigns, and draw inspiration from examples of effective 3D animation marketing. The post also walks you through the 3D animation creation process and advises on how to choose a 3D animation partner. Uncover the potential of 3D animation in marketing to boost engagement, comprehension, and conversions.
In today’s digital landscape, capturing audience attention amidst the saturation is a common challenge for marketers. This is where 3D animation becomes a game changer. If you’ve ever marvelled at the sleek, rotating product videos from Apple or the photorealistic animations from Nike where shoes spring to life, morphing into various shapes that articulate their form and function, you’ve seen the magic of 3D animation at work.
3D animation offers a range of styles that can adapt to various marketing needs. Here are some of the most common.
This style closely imitates real-life textures and lighting, resulting in visuals that look convincingly real. This is often used for product showcases and virtual environments. Think watches, mobile phones, shoes, cosmetics, alcohol bottles, and pretty much everything else!
More akin to traditional cartoons but with depth and volume, stylised animation often employs exaggerated features and actions for a distinct, appealing aesthetic.
Characterised by its simplicity and minimalist approach, low-poly animation uses geometric shapes with fewer polygons (like pixels in an image), resulting in less detailed animation.
Brands use 3D animation to make the impossible possible, creating photorealistic visuals that stop scrolling thumbs in their tracks. These animations not only look convincingly real but also perform remarkably well on social media, fostering buzz and engagement.
Moreover, 3D animation can replace traditional product photography. With the capability to create photorealistic versions of products and place them in any environment, 3D animation offers an evergreen asset for brands. This means the content can be repurposed across different marketing campaigns and platforms, providing greater return on investment.
In addition to photorealistic visuals, 3D animation also enables brands to craft unique brand icons and characters. These can range from stylized figures akin to those seen in Pixar films, to photorealistic animals given human-like characteristics, such as the ability to talk.
Discover how these brands have leveraged the versatility and realism of 3D animation to create memorable narratives that capture their audience’s attention:
Flux Federation 3D Brand Video
Motion for Mobile 3D Brand Video
Creating a 3D animation involves a meticulous and collaborative process:
Consultation: We initiate the process by understanding your project’s objectives, artistic vision, and target audience.
Concept Art & Storyboarding: Artists sketch concept art and create storyboards to visualise the narrative, flow, and pacing of the animation.
3D Modeling: 3D artists model the characters, objects, and environment in a three-dimensional space.
Texturing & Rigging: Textures and skins are added to the 3D models, and a digital skeleton is created for character animations.
Animation: Animators bring the 3D models to life, adding movement and expressions.
Lighting & Rendering: Lights, shadows, and camera angles are set, and the final scene is rendered.
Post-Production: This involves adding sound effects, voiceovers, and final touches to the animation.
Review & Revision: We maintain open lines of communication throughout the process, offering reviews and revisions to ensure the final product exceeds your satisfaction.
Delivery: The completed video is delivered in the required formats, accommodating various delivery specifications.
3D animation offers a dynamic creative canvas for brands to craft everything from photorealistic product visuals to unique brand characters. By understanding and harnessing the power of 3D animation, you can create narratives that not only stop scrolling thumbs in their tracks but also deeply resonate with your audience.